Neusoft Collaborates with Freescale and Green Hills Software to Deliver Development Ecosystem for ADAS Vision Applications

SHENZHEN, China, May 21, 2014 - Neusoft Corporation develops a comprehensive Advanced Driver Assistance Systems (ADAS) ecosystem together with Freescale® Semiconductor and Green Hills Software®. The aim is to significantly accelerate and simplify the creation of next-generation automotive vision applications.

ADAS vision applications are increasingly linked with vehicle braking and steering systems. Therefore, developers and system designers require turnkey solutions that address stringent protocols for automotive safety, and are compliant with the ISO26262 functional safety standard. The purpose-built new ecosystem meets these challenges by streamlining the time-consuming process of developing and porting complex algorithms as well as certification. Further benefits are an accelerated time to market as significant cost reduction.

The solution combines the professional expertise of three specialists: Neusoft provides the sophisticated silicon-aware software for its ADAS vision applications. The image recognition processors work with the APEX - IP technology Image Cognition Processing (ICP) from Freescale and the necessary development libraries and toolkits of CogniVue®. Green Hills Software provides the development and runtime environment with the safety certified INTEGRITY® operating system and MULTI®tool chain. The result is an off-the-shelf ADAS vision solution built on an ISO 26262 ASIL assessed software foundation. Specific applications include e. g. pedestrian detection, traffic sign recognition and collision avoidance.

“We are proud to be part of this promising ecosystem and to contribute with our real-time object recognition technology that is the result of more than ten years of research and development,” said Guodong Jian, Vice President of Neusoft and General Manager of Neusoft Automotives. “OEMs have long been waiting for more flexibility and improved time-to-market, which will be the foundation for wider adoption of ADAS technology.”

“Pairing sophisticated object recognition and identification technologies is a key step to bridging first-generation ADAS products toward the autonomous vehicles of tomorrow,” said Ray Cornyn, Vice President of Product Management and Global Marketing for Freescale’s Automotive MCU business. “The expanding role that vision ADAS technology plays in decision making and real-time object identification tasks positions companies focused on safety-oriented vision systems – such as Freescale – for future success.”

“Green Hills applauds Freescale’s foresight in bringing this partnership together to develop a comprehensive, well constructed ADAS vision application platform designed to address performance, functional safety concerns and core algorithm availability essential for any next generation ADAS system,” said Dan Mender, Vice President of Business Development for Green Hills Software. “By working with Green Hills, Freescale and Neusoft help its customers achieve significant reductions in time-to-market and development costs by utilizing proven, mature ISO 26262 functional safety assessed products, in addition to its comprehensive safety design and certification services.”