Big data drives marketing, cost control, product and service innovation, management and decision-making innovation, and business model innovation.
By analyzing content from BBS, blogs, and microblogs, the government, enterprises, and individuals understand the current public opinion and societal views on certain matters.
Analyze discussions and shared shopping experiences on social networks to discover changes in unemployment rates and economic development.
Telecommunications and media industries utilize social network analysis to analyze customer communication data and microblog connections, identify "influencers", and conduct spread influence analysis, circle identification, and key member analysis.
Neusoft's data middle platform encompasses data collection, data fusion, data governance, data sharing, data analysis, and asset control to create a complete business assetization process for clients. By leveraging the value of data assets, it accelerates business empowerment and innovation for organizations.
Responsible for defining business scenarios, determining the relationship between data assets and business scenarios, prioritizing business scenarios, and providing business guidance and support for data middle platform development.
Responsible for the construction and operation of the data middle platform, including data collection, ETL, sharing, as well as ensuring the performance and stability of the data middle platform. Utilizes platform tools for data collection, storage, processing, and handling.
Responsible for defining data standards, formulating data security and privacy regulations, and addressing data quality and security issues through data governance tools based on business scenarios.
Responsible for analyzing data value, exploring business scenarios, and producing more specific and high-value data services. Focuses on the construction and iteration of the organization's data asset catalog.
Responsible for providing intelligent and algorithmic tools for data analysis, application design, and business exploration. Primarily focus on providing technical capabilities.