Neusoft Corporation and Neusoft Reach Make Joint Appearance in Auto Shanghai

April 19, 2021 - Neusoft Corporation, in collaboration with its innovative subsidiary Neusoft Reach which focuses on new automotive technologies, demonstrated their full range of products and solutions for automotive electronics at the 19th Shanghai International Automobile Industry Exhibition.

The full range of products and solutions exhibited by Neusoft Corporation and Neusoft Reach in this Auto Shanghai include the basic automotive software platforms, smart cockpits, autonomous driving, Internet of Vehicles safety solutions, etc.

This year marks the 30th anniversary of Neusoft, also the 30th year of its development in automotive electronics, which was the first industry for Neusoft to be involved in the early years.

In 1991, Neusoft and Alpine began cooperation in the development of automotive electronic software and founded Neusoft, with the attention initially paid to the Japanese market and then expanded to the European and American markets. From 2011 to 2015, Neusoft entered the Chinese market with its full range of automotive electronic products.

In 2015, Neusoft initiated the establishment of Neusoft Reach Automotive Technology (Shanghai) Co., Ltd., which takes the software technology as the core, focusing on electrification, intelligence, automation, mobility services, etc. Through the integration of basic automotive software platforms, big data, artificial intelligence and other key technologies, Neusoft is aiming to provide the global automobile enterprises with future-oriented, excellent and reusable core technology products and software platform products, and build the system-level software-centered development capabilities, making itself the most reliable partner of global automobile enterprises.

Beginning with providing the software R&D and testing services for foreign automotive electronics manufacturers laid the high starting point in the automotive industry for Neusoft, and 30-year development builds a good brand reputation of Neusoft among customers. Neusoft has established a global product R&D network for its automotive electronics business centered on China, Germany, the United States and Japan to serve the customers around the world. Its in-vehicle infotainment system has been sold to more than 60 countries and served 85% of top 30 automotive brands in the world.