Neusoft Shares Insights on Cross-market Collaborations to Unlock New Innovation Dynamics to Redefine Consumer Experience at ELIV 2025

[October 15-16, 2025, Bonn, Germany] The International VDI Congress – ELIV 2025 was held at the World Conference Center in Bonn, Germany, and Mr. Jochen Weihgold,Chief Technology Officer of Neusoft Technology Solutions GmbH, a subsidiary of Neusoft Corporation in Germany, was invited to attend the congress and delivered a speech sharing insights on the latest trends of China’s dynamic automotive consumer experience innovations, and advocated for cross-market collaborations to bring exceptional experience to global consumers.

ELIV is the world’s largest congress for automotive electronics, software and applications. Decision-makers, experts, and industry leaders from all over the world come together to exchange knowledge, discuss emerging trends, and showcase groundbreaking innovations in automotive technology. This year the motto of ELIV congress is “Accelerate Innovation”.

Mr. Jochen Weihgold’s speech is titled” Redefining Consumer Experience: Cross-market Collaborations to Unlock New Innovation Dynamics”, in which he mentioned that the young generation of consumers’ strong preferences for digital experience have been pushing China to become a fast mover in consumer experience innovation. He shared the latest trends and progress of consumer experience innovation in China, as well as many meaningful insights and methodologies based on Neusoft’s practice, which may bring inspirations to global automakers to keep up with the evolving consumer demands, and accelerate their consumer experience innovations in both China and global markets. The better balance among innovation, speed and cost is the key to leading in today’s competition, which requires more cross-market collaborations for win-win growth, and China will definitely be an important contributor in this profound transformation. He believes global automakers have more cooperation space and potential with Chinese technology partners, to achieve swift time-to-market, more innovation dynamics, cost efficiency, extensive ecosystem resources, etc., to better embrace the opportunities in the SDV transformation.

Neusoft is an industry-leading information technology, products and solutions company for the global market. In the automotive field, Neusoft is a trusted technology and innovation partner for SDVs. The company has more than 30 years of R&D experience in automotive software，with a global R&D and delivery network centered in China, Germany, USA, Japan and Malaysia, and more than 6,000 automotive software engineers. Neusoft automotive products have been applied to more than 1,800 vehicle models running across over 110 countries and regions, serving for more than 50 automakers. In the future Neusoft will continue to work together with global clients and partners to bring more fantastic experience to consumers worldwide.