Neusoft Selected for 2025 Fortune China Best Designs List
Recently, the 2025 Fortune China Best Designs List was officially unveiled. Neusoft Cloud Technology – a wholly-owned subsidiary of Neusoft Corporation was recognized for its innovative digital service initiative “Reinventing Medication Guidance Experience.”
Published annually by Fortune China, the list is curated in collaboration with global experts in design and business innovation. It highlights Chinese enterprises demonstrating transformative innovation in product, digital, and service design, honoring brands that achieve breakthroughs in both commercial success and social impact through exceptional design strategies.
Neusoft Cloud Technology’s solution adopts a “simplifying complexity” approach via a single WeChat mini-program portal, enabling patients to instantly connect with professional healthcare teams. Its pioneering conversational service system has transformed the medical service model from traditional one-way medical information delivery into empathetic, real-time confirmation process, acting as a “reassurance anchor” for users through expert guidance.
Beyond one-time consultations, the service strategically expands touchpoints to integrate critical functions such as medication purchase advisory, authenticity verification, quality complaint resolution, and adverse event reporting. This creates a trusted ecosystem covering patients’ entire medication lifecycle.
Currently the service has been deployed in patient medication guidance scenarios in the life and health sector, it especially excels in supporting elderly populations with complex medical device operations. For senior patients and other vulnerable groups, the intuitive demonstrations and interactive Q&A sessions provided by video customer service directly reduce adverse events caused by operational errors, significantly enhancing medication safety.
The initiative has also driven substantial efficiency gains for healthcare providers and pharmaceutical partners. For medical institutions, professional online medication guidance alleviates clinical staff from repetitive tasks, allowing them to focus on complex diagnostic decisions and improving overall service quality. Meanwhile, pharmaceutical companies gain a new value proposition by transforming after-sales service from a cost center into a strategic hub for building brand trust and customer loyalty.
